ChatGPT prompts for SEO

Prompts for keyword research, content briefs, on-page fixes and technical work. They are written by people who do SEO for clients every day. Paste your own keyword lists and page copy for the best results.

11 promptsWorks with ChatGPT, Gemini, ClaudeCurated by Updated 3 November 2026

How to use: click Copy prompt, replace the [highlighted parts] with your own details, then paste it into your AI tool.

Cluster a keyword list by intent

Keywords

Here is a list of keywords with monthly search volume: [paste keywords and volumes] Group them into topic clusters where one page could rank for the whole group. For each cluster give: a suggested page title, the primary keyword, the secondary keywords, the search intent (informational, commercial, transactional, local), and whether it should be a blog post, service page, category page or comparison page. Return a table.

Open in ChatGPT Open in Claude
See example output

Filled in with 60 keywords for a physiotherapy clinic in Ahmedabad

Suggested page Primary keyword Secondary keywords Intent Page type
Physiotherapy in Ahmedabad physiotherapist in ahmedabad physio near me, physiotherapy clinic ahmedabad Local Service page
Back Pain Treatment back pain physiotherapy lower back pain exercises, slip disc physio Commercial Service page
Knee Pain Exercises knee pain exercises exercises for knee pain at home, knee strengthening Informational Blog post
Physio vs Chiropractor physiotherapy vs chiropractor which is better, difference Commercial Comparison
Physiotherapy Charges physiotherapy charges per session physio fees ahmedabad, home visit cost Transactional Pricing page

Example only. Your answer will differ depending on your details and the AI tool.

Find long-tail keyword ideas

Keywords

I run a website about [topic] for [audience] in [country]. Suggest 40 long-tail keyword ideas (3+ words) that real people would type into Google. Group them under: questions, comparisons ("X vs Y"), "best" and "for" searches, problems, and local searches. Mark the ones that show buying intent. Note: I'll check volumes in a keyword tool, so focus on relevance, not numbers.

Open in ChatGPT Open in Claude
See example output

Filled in with A website about indoor plants for apartment owners in India

Questions

  • why are my money plant leaves turning yellow
  • how often to water snake plant in summer
  • can indoor plants survive without sunlight

Comparisons

  • snake plant vs zz plant for bedroom
  • terracotta vs plastic pots for indoor plants

“Best” and “for”

  • best indoor plants for low light flats ⭐ buying intent
  • best plants for north facing balcony india ⭐
  • low maintenance plants for office desk ⭐

Problems

  • fungus gnats in indoor plants home remedy
  • overwatered plant how to save

Local

  • plant nursery home delivery bangalore ⭐

Example only. Your answer will differ depending on your details and the AI tool.

Write an SEO content brief

Content

Create a content brief for an article targeting "[primary keyword]". Audience: [who is searching]. Search intent: [intent]. Include: 5 title options under 60 characters, a meta description under 155 characters, the H2/H3 outline, questions to answer (from "People also ask" style queries), entities and terms to cover, a recommended word count range, 3 internal link suggestions to [list your existing pages], and what would make this article better than the current top results.

Open in ChatGPT Open in Claude
See example output

Filled in with Keyword "how to start a podcast in india", beginner creators

Title options

  1. How to Start a Podcast in India: Beginner’s Guide (52)
  2. Start a Podcast in India for Under ₹10,000 (43)

Meta description: Step-by-step guide to starting a podcast in India: equipment, free hosting, getting on Spotify and JioSaavn, and earning your first rupee. (148)

Outline
H2 What you need to start (and what you don’t)
H2 Picking a topic people will search for
H2 Equipment for every budget
H3 Under ₹3,000 · H3 Under ₹10,000
H2 Recording and editing for free
H2 Publishing on Spotify, Apple, JioSaavn
H2 How Indian podcasters make money

Beat the top results by adding real Indian prices and showing a working example episode.

Example only. Your answer will differ depending on your details and the AI tool.

Rewrite meta titles and descriptions

On-page

Rewrite the meta title and meta description for each page below. Rules: title 50–60 characters with the main keyword near the front and the brand "[brand name]" at the end; description 140–155 characters with a clear benefit and a call to action. Show character counts. [page URL | current title | current description | target keyword] [paste rows]

Open in ChatGPT Open in Claude
See example output

Filled in with 3 service pages for a CA firm in Mumbai

Page New title New description
/gst-registration/ GST Registration in Mumbai, Done in 3 Days | ShahCA (55) Get your GST registration done in 3 working days. Fixed fee, no hidden charges, CA-verified documents. Book a free 10-min call today. (146)
/itr-filing/ Income Tax Return Filing for Salaried & Business | ShahCA (58) File your ITR accurately and on time with a CA. Salaried, freelancers and businesses. Maximise refunds legally. Start in 5 minutes. (143)
/company-registration/ Private Limited Company Registration Mumbai | ShahCA (54) Register your private limited company in Mumbai in 10–14 days. Name approval, DIN, PAN and TAN included. Talk to a CA for free. (141)

Example only. Your answer will differ depending on your details and the AI tool.

Improve an existing article to rank higher

Content

This article targets "[keyword]" but ranks on page 2. Here is the content: [paste article] Audit it against search intent and tell me: what's missing that a searcher expects, sections that are thin or off-topic, a better H1 and intro, where to add an FAQ section, and 5 places to add internal links. Then rewrite the introduction (under 120 words) so it answers the query in the first two sentences.

Open in ChatGPT Open in Claude
See example output

Filled in with A post on "best time to visit Kerala" stuck on page 2

What’s missing: a month-by-month table (the top 3 results all have one), monsoon Ayurveda season, and prices by season.

Thin or off-topic: the 400-word history of Kerala tourism. Cut it to 2 lines.

Better H1: Best Time to Visit Kerala: Month-by-Month Guide (With Prices)

Add an FAQ: Is Kerala good in monsoon? Is December too crowded? Best month for houseboats?

New intro
The best time to visit Kerala is October to March, when it’s dry and 23–32°C, ideal for beaches and backwaters. If you want lower prices and Ayurveda treatments, go in the monsoon (June–August). Here’s what each month is really like.

Example only. Your answer will differ depending on your details and the AI tool.

Generate FAQ schema from page content

Technical

Read this page content and write 5 FAQs that a visitor would genuinely ask, with answers taken only from the content (40–60 words each): [paste page content] Then output valid JSON-LD FAQPage schema for those questions inside a single <script type="application/ld+json"> block. Don't invent facts that aren't in the content.

Open in ChatGPT Open in Claude
See example output

Filled in with A home-cleaning service page

FAQs

  1. What’s included in a deep clean? Kitchen degreasing, bathroom descaling, fan and window cleaning, and floor scrubbing in every room…
  2. Do I need to provide cleaning supplies? No, our team brings all equipment and products…
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What's included in a deep clean?",
    "acceptedAnswer": { "@type": "Answer", "text": "Kitchen degreasing, bathroom descaling…" }
  }]
}
</script>

Example only. Your answer will differ depending on your details and the AI tool.

Local SEO: Google Business Profile posts

Local

Write 8 Google Business Profile posts for [business name], a [type of business] in [area, city]. Mix: 2 offers, 2 service highlights, 2 tips for customers, 2 local or seasonal posts. Each under 250 words, mention the area naturally once, and end with a clear call to action like "Call now" or "Book online".

Open in ChatGPT Open in Claude
See example output

Filled in with A bakery in Satellite, Ahmedabad

Offer post
This weekend only: buy any 1 kg cake and get 6 cupcakes free. Freshly baked every morning at our Satellite bakery, 100% eggless options available. Order before Friday 6 pm.
👉 Call now

Tip post
Storing cake overnight? Keep it in the fridge in a closed box, then leave it out for 30 minutes before serving so the sponge softens again. Questions about your order? Drop by our Satellite store.
👉 Learn more

Seasonal post
Diwali hampers are here! Dry-fruit cookies, mini cakes and chocolates in a reusable box, from ₹899. Corporate orders welcome.
👉 Order online

Example only. Your answer will differ depending on your details and the AI tool.

Explain a technical SEO issue to a client

Technical

Explain this technical SEO issue to a business owner who is not technical: [issue, e.g. "1,200 pages are crawled but not indexed"]. Cover: what it means in plain English, why it matters for their traffic, what likely caused it on a [WordPress / Shopify / custom] site, and what we'll do to fix it. Under 180 words, friendly and calm.

Open in ChatGPT Open in Claude
See example output

Filled in with 1,200 pages crawled but not indexed on a WordPress site

Google has visited about 1,200 pages on your website but decided not to include them in search results. Think of it as a library that received the books but left them in a box in the back room.

This matters because pages that aren’t indexed can’t bring in any visitors from Google.

On WordPress sites the usual cause is automatic pages nobody needs: tag pages, author archives and image attachment pages. They look thin and repetitive to Google, and that can make it trust the whole site a little less.

Here’s what we’ll do: hide those automatic pages from Google, make sure your important service pages are in the sitemap, and link to them more clearly from your homepage. You should see improvement in Search Console within 4–6 weeks.

Example only. Your answer will differ depending on your details and the AI tool.

Write a robots.txt for a site

Technical

Write a robots.txt file for a [WordPress / Shopify / custom] website at [domain]. Block: admin areas, internal search results, cart and checkout pages, and URL parameters like [list parameters]. Allow everything else and the CSS/JS files Google needs. Add the sitemap line for [sitemap URL]. Comment each rule so I know what it does.

Open in ChatGPT Open in Claude
See example output

Filled in with A WooCommerce store with ?orderby and ?filter parameters

# Block the WordPress admin, but allow the file that powers site features
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

# Don't crawl internal search results
Disallow: /?s=
Disallow: /search/

# Cart, checkout and account pages have no search value
Disallow: /cart/
Disallow: /checkout/
Disallow: /my-account/

# Sorting and filter variations create duplicate pages
Disallow: /*?orderby=
Disallow: /*?filter_

Sitemap: https://example.com/sitemap_index.xml

Example only. Your answer will differ depending on your details and the AI tool.

Answer-engine optimisation check

Content

I want this page to be quoted by AI search tools (Google AI Overviews, ChatGPT search, Perplexity) for the question "[question]". Here is the page: [paste content] Tell me how quotable it is. Does it answer the question directly near the top? Are there clear definitions, lists or numbers an AI could pull? Suggest a 40–60 word answer block I could add, and any missing facts that would make it more trustworthy.

Open in ChatGPT Open in Claude
See example output

Filled in with "How much does a website cost in India?" for a web agency's pricing page

Quotable today? Partly. The answer is buried in paragraph 4, and the prices are only in images, which AI tools can’t read.

Add this near the top (52 words):

A basic business website in India costs ₹15,000–₹40,000. An e-commerce site costs ₹50,000–₹2,00,000, and custom web apps start around ₹3,00,000. Price depends on the number of pages, custom design, integrations like payment gateways, and ongoing maintenance, which usually costs 10–20% of the build cost per year.

Missing trust signals: a “last updated” date, what’s included at each price, and one real project example with its final cost.

Example only. Your answer will differ depending on your details and the AI tool.

Getting better results

Paste the data. AI tools don’t have live search volumes or your rankings. Paste in exports from Google Search Console, Ahrefs, Semrush or Keyword Planner and let the AI do the sorting and writing.

Treat output as a first draft. Check schema in Google’s Rich Results Test and check robots.txt in Search Console before you upload anything.

Keep a human eye on intent. AI is good at grouping keywords. You know the business well enough to judge whether a cluster deserves its own page.

Questions people ask

Can ChatGPT do keyword research?
It can brainstorm and group keywords well, but it can’t see real search volumes. Use it for ideas and clustering, then check the numbers in a tool like Google Keyword Planner, Ahrefs or Semrush.
Will Google penalise AI-written SEO content?
Google’s position is that it rewards helpful content however it’s made. Thin, unedited AI text tends to perform poorly. Edited content that adds real experience and detail can rank well.
What's the best prompt for meta descriptions?
Give the AI the page’s keyword, the page’s main benefit and a strict character limit, and ask for the count next to each line. The meta rewrite prompt on this page does exactly that for many pages at once.
Can AI write schema markup?
Yes, and it’s usually accurate for common types like FAQPage, LocalBusiness and Article. Always test the output in Google’s Rich Results Test before you publish it.