AI prompts for Instagram captions and Reels

Prompts for creators and small brands who post often and run out of ideas. They cover hooks that stop the scroll, Reel scripts with shot lists, carousels and captions that sound like you rather than like a robot.

10 promptsWorks with ChatGPT, Gemini, ClaudeCurated by Updated 3 November 2026

How to use: click Copy prompt, replace the [highlighted parts] with your own details, then paste it into your AI tool.

20 scroll-stopping Reel hooks

Reels

Write 20 opening hooks (first 3 seconds of a Reel) for a video about [topic] for [audience]. Use a mix of: a bold claim, a mistake people make, a "how I…" story, a surprising number, and a question. Each hook under 12 words. Mark the 5 you think are strongest and say why.

See example output

Filled in with Budget travel in Goa for college students

  1. Goa for 3 days under ₹5,000? Watch this. ⭐
  2. Stop booking hotels in Baga.
  3. The beach nobody tells you about in South Goa ⭐
  4. I spent ₹380 on food in Goa for a whole day.
  5. 90% of students make this mistake in Goa ⭐
  6. Rent a scooter here, not at the airport.
  7. How I did Goa with just a backpack and ₹4,200 ⭐
  8. Goa in monsoon is underrated. Here’s why.
    …12 more

Why the starred ones work: they promise a specific number or a secret, and they’re easy to say fast in the first 2 seconds.

Example only. Your answer will differ depending on your details and the AI tool.

30-second Reel script with shot list

Reels

Write a 30-second Instagram Reel script about [topic] for [account type, e.g. a home baker in Pune]. Format as a table: Time | What's on screen | What I say (voiceover) | On-screen text. Start with a hook in the first 2 seconds, deliver one useful idea, end with a reason to follow or save. Suggest trending-style audio mood (not a specific song).

See example output

Filled in with A home baker in Pune showing a 3-ingredient cookie

Time On screen Voiceover On-screen text
0–2s Cookie snapped in half, gooey centre “Three ingredients. That’s it.” 3-ingredient cookies 🍪
2–8s Butter, sugar, flour on counter “Butter, brown sugar, flour. No eggs.” Eggless!
8–18s Mixing, rolling, tray into oven (sped up) “Mix, roll, bake 12 minutes at 180.” 180°C · 12 min
18–26s Cooling rack, close-up texture “Crispy edges, soft middle. Every time.”
26–30s Me holding a box of cookies “Follow for more 10-minute bakes.” Save for later 💾

Audio mood: cosy, upbeat lo-fi

Example only. Your answer will differ depending on your details and the AI tool.

Caption in your own voice

Captions

Here are 3 captions I've written before that sound like me: [paste captions] Using the same tone, length and emoji habits, write 3 captions for a post about [what the post shows]. Each should open with a strong first line, include one small personal detail I can fill in, and end with a question or call to action. Add 5 relevant hashtags at the end.

See example output

Filled in with A photo of a new café menu board, casual and witty voice

Option 1
New menu, who dis? 👀
We’ve added 6 new things and one of them involves brown butter. That’s all we’ll say. (Okay fine, it’s the waffle.) Which one are you trying first?
#punecafe #newmenu #koregaonpark #cafehopping #brunchpune

Option 2
Spent 3 weeks tasting, 2 weeks arguing, 1 day painting this board. [your detail: who won the argument]
Come judge us this weekend. 🧇
#punefoodie #cafemenu #weekendplans #punecafes #foodiesofpune

Example only. Your answer will differ depending on your details and the AI tool.

Carousel post: slide-by-slide

Carousels

Plan a 7-slide Instagram carousel teaching [topic] to [audience]. Slide 1: a hook title (under 8 words). Slides 2–6: one idea each, max 25 words per slide. Slide 7: a summary and "save this for later" call to action. Also suggest a simple visual for each slide and write the post caption (under 100 words).

See example output

Filled in with Teaching first-time investors what SIPs are

Slide 1: SIPs explained in 60 seconds
Slide 2: A SIP is just investing a fixed amount every month, like a recurring deposit, but in mutual funds.
Slide 3: You don’t need lakhs. Most SIPs start at ₹500 a month.
Slide 4: Markets go up and down. Investing monthly averages out the price you pay.
Slide 5: Time matters more than amount. Starting at 22 vs 32 makes a huge difference.
Slide 6: You can pause or stop anytime. No lock-in for most funds (except ELSS).
Slide 7: Save this, and share it with a friend who keeps saying “I’ll start next year.”

Visual idea: one bold number per slide on a clean background.

Example only. Your answer will differ depending on your details and the AI tool.

Hashtag set by size

Growth

Suggest hashtags for a [niche] account posting about [post topic] in [country/city]. Give 3 groups: 5 broad tags (large), 10 niche tags (medium), 5 very specific or local tags (small). Avoid banned or spammy tags, and explain in one line how to rotate them across posts.

See example output

Filled in with A fitness coach in Mumbai posting a home workout

Broad: #fitness #homeworkout #workout #fitnessmotivation #healthylifestyle
Niche: #homeworkoutindia #fitnesscoachindia #noequipmentworkout #fatlossjourney #workoutforwomen #fitindia #strengthtraining #dailyworkout #fitnesstips #bodyweighttraining
Local: #mumbaifitness #mumbaifitnesscoach #fitnessmumbai #andherifitness #mumbaiworkout

Rotation tip: keep 3 local tags on every post and swap the rest between 2–3 saved sets so posts don’t look copy-pasted.

Example only. Your answer will differ depending on your details and the AI tool.

Instagram bio that says what you do

Profile

Write 5 Instagram bio options for [name/brand], who [what you do] for [who you help]. Location: [city]. Main link goes to [link purpose]. Each under 150 characters, clear about what followers get, with a simple call to action pointing to the link. One version can be playful, one professional.

See example output

Filled in with A wedding makeup artist in Jaipur, link to the booking form

  1. Bridal makeup that still looks like you 💍 Jaipur & destination weddings · Booking 2027 dates ↓
  2. Jaipur bridal MUA · HD & airbrush · 300+ brides · Check your date ↓
  3. Soft glam for brides who hate cakey makeup ✨ Jaipur · Travel India-wide · Enquire ↓
  4. (Playful) Making brides cry happy tears, not mascara tears 😭 Jaipur MUA · Book ↓
  5. (Professional) Bridal & occasion makeup artist · Jaipur · Certified, 8 yrs · Enquiries ↓

Example only. Your answer will differ depending on your details and the AI tool.

Week of story ideas

Stories

Give me 7 days of Instagram Story ideas for [account type]. Each day: 3–5 story frames, including at least one interactive sticker (poll, quiz, question box or slider). Keep it low-effort to film on a phone. Mark which day is best for promoting [product or offer].

See example output

Filled in with A small clothing boutique

Mon: new stock unboxing → close-up of fabric → Poll: “Which colour first?”
Tue: behind the scenes at the tailor → Quiz: “Guess how long this kurta took”
Wed: styling one dupatta 3 ways → Slider: 😍 rating
Thu: customer photo repost → “Tag us in your fits!”
Fri: ⭐ best day to promote the weekend sale: countdown sticker → sale preview → link sticker
Sat: shop tour at opening time → “Open till 9 pm”
Sun: Question box: “What should we stock next?”

Example only. Your answer will differ depending on your details and the AI tool.

Reply to comments and DMs

Engagement

Write friendly, short replies (under 25 words) to these Instagram comments and DMs for [brand], keeping our tone [tone]. If someone asks about price or availability, guide them to [DM / link / WhatsApp]. If a comment is negative, respond calmly and offer to sort it out privately. [paste comments]

See example output

Filled in with A skincare brand, warm tone; comments include a price question and a complaint

“What’s the price?”
Hi! 💛 It’s ₹649 for 50ml. Sending you the link in DMs now!

“Is it good for oily skin?”
Yes! It’s lightweight and non-comedogenic, made with oily skin in mind. ✨

“Mine arrived leaking, very disappointed.”
We’re so sorry, that’s not the experience we want for you. Could you DM us your order number? We’ll get a replacement out today. 🙏

“Love this!!”
Thank you so much! You made our day 🥹

Example only. Your answer will differ depending on your details and the AI tool.

Collab pitch to a creator

Growth

Write a short DM pitching a collaboration to [creator name], who posts about [their niche] for [their audience]. I run [your account/brand]. Idea: [collab idea]. What they get: [fee / product / cross-promotion]. Keep it under 90 words, personal (mention one of their posts: [post detail]), and easy to say yes to.

See example output

Filled in with A tea brand pitching a Bangalore food creator, paid collab

Hi Ananya! Your Reel ranking filter coffee spots in Malleshwaram had our whole team arguing in the office 😄

We’re Leaf & Kettle, a small Assam tea brand. We’d love to do a paid collab where you blind-test 3 of our teas against your favourite café chai. Your honest reaction, no script.

Happy to share our budget and send samples first, no strings. Would you be open to it?

Example only. Your answer will differ depending on your details and the AI tool.

Turn a long video into Reels

Reels

Here's a transcript of my long video or podcast: [paste transcript] Find the 5 best moments for standalone Reels (30–60 seconds each). For each: give the start and end lines from the transcript, a hook to add on screen, and a caption. Choose moments that make sense without context.

See example output

Filled in with A 40-minute podcast with a startup founder

Reel 1: “The ₹50,000 mistake”
Start: “We spent our first fifty thousand on…” End: “…and not one customer came from it.”
On-screen hook: Don’t make this startup mistake
Caption: The most expensive lesson from our first year 👇

Reel 2: “Why we turned down an investor”
Start: “He offered us double…” End: “…best decision we ever made.”
On-screen hook: We said no to ₹2 crore

Reel 3: “The cold email that got our first client”
…plus 2 more

Example only. Your answer will differ depending on your details and the AI tool.

Getting better results

Feed it your voice. Pasting two or three of your own captions is the fastest way to stop AI captions sounding generic.

Hooks decide everything on Reels. Generate 20, read them out loud, and film the two that you’d actually say.

Add the real detail yourself. The small personal or local detail, like the customer’s name or the street you shot on, is what makes a post feel human.

Questions people ask

Can ChatGPT write Instagram captions?
Yes. It writes better captions when you give it examples of your own writing, describe what the photo or video shows and say who your audience is. The caption prompt on this page is set up for exactly that.
Do AI hashtags actually work?
Hashtags matter less than they used to on Instagram. Captions and on-screen text now help more with discovery. A small set of relevant hashtags still helps, but don’t rely on them.
How do I make AI captions not sound like AI?
Remove words like “elevate”, “unlock” and “game-changer”. Add one real detail from your day and keep sentences short. You can also ask the AI to match the tone of captions you paste in.