Plan your sale offer and campaign
Planning
Help me plan a [Black Friday / Cyber Monday / Boxing Day] sale for [business], selling [products] to [audience] in [country]. Average order value: [amount]. Margin: [rough %].
Suggest 3 offer options (e.g. % off, bundle, gift with purchase), with the pros and cons for my margin. Then plan the campaign: a teaser phase, the sale days, a last-chance push and the follow-up, with channels and the number of emails and posts for each.
See example output
Filled in with A candle store, ₹1,200 AOV, ~55% margin, India
Offer options
- 25% off sitewide: simple, strong pull, but margin drops to ~40%
- Buy 2, get 1 free: raises AOV to ~₹2,400; effective discount 33% but on bigger orders ⭐ best fit
- Free gift box with orders over ₹1,500: protects price, nudges AOV up
Campaign
- Teaser (20–26 Nov): early-access list, 2 emails, 3 stories
- Sale (27–30 Nov): 4 emails, daily reels, WhatsApp broadcasts
- Last chance (30 Nov, 6 pm): SMS + email
- Follow-up: thank-you email with a Christmas gifting offer
Example only. Your answer will differ depending on your details and the AI tool.
Sale email sequence
Email
Write a 5-email sequence for our [Black Friday / Boxing Day] sale at [brand]. Offer: [offer]. Dates: [start–end].
1. Early-access teaser (2 days before)
2. Sale is live
3. Bestsellers or gift guide
4. Last 24 hours
5. Final hours / extended
For each: 3 subject line options, preview text and a body under 120 words with one clear button. Keep the tone [tone] and avoid spammy words like "FREE!!!".
See example output
Filled in with Skincare brand, 30% off, 27–30 Nov
Email 1: teaser
Subjects: You’re on the list 👀 · Early access starts Thursday · Our biggest sale, a day early
Preview: VIP access to 30% off opens 26 Nov.
Hi [Name], our Black Friday sale starts Friday, but you get in a day early. 30% off everything, including the serum that sold out twice this year…
[Get early access]
Email 4: last 24 hours
Subjects: Ends tomorrow at midnight · Your cart’s still waiting · Last call for 30% off
…
Example only. Your answer will differ depending on your details and the AI tool.
Facebook and Instagram sale ads
Ads
Write Meta ads for our [Black Friday / Boxing Day] sale. Product/store: [details]. Offer: [offer]. Audience: [audience].
Give 4 versions: urgency, gift-giving, social proof (use [real review]) and "treat yourself". Each with primary text (under 125 characters), a headline (under 40 characters) and a CTA button. Then suggest 3 visual ideas for the creatives.
See example output
Filled in with A shoe store, 40% off running shoes
Urgency
Text: 40% off running shoes ends Monday at midnight. Your next PB starts here. 🏃
Headline: Black Friday: 40% off
CTA: Shop now
Gift-giving
Text: The runner in your life will love these. 40% off this weekend only.
Headline: Gifts that go the distance
…
Visual ideas: split screen of old vs new shoes · countdown sticker over a product shot · UGC clip of an unboxing
Example only. Your answer will differ depending on your details and the AI tool.
Google Ads for holiday sales
Ads
Write a Google Responsive Search Ad for our [Black Friday / Boxing Day] sale on [product category] in [location]. Keywords: [keywords]. Give 15 headlines (max 30 characters, include the sale name in at least 4, and the offer in at least 4) and 4 descriptions (max 90 characters). Show character counts.
See example output
Filled in with Laptops, "black friday laptop deals", UK
Headlines
Black Friday Laptop Deals (25)
Up to 30% Off Laptops (21)
Free Next-Day Delivery (22)
Ends Monday Midnight (20)
…
Descriptions
Save up to 30% on top laptop brands this Black Friday. Free next-day UK delivery. (82)
…
Example only. Your answer will differ depending on your details and the AI tool.
Sale landing page copy
Web copy
Write the copy for a [Black Friday / Boxing Day] sale landing page for [store]. Offer: [offer]. Ends: [date/time]. Include: a hero headline and subheadline, a countdown timer label, 3 "why shop now" points (delivery, returns, gift wrap), category tiles with short labels, an FAQ (delivery cut-off for Christmas, returns, stacking discounts) and a closing CTA.
See example output
Filled in with A toy store, up to 50% off, ends 30 Nov
Hero: Black Friday: up to 50% off toys they’ll love
Sub: Our biggest sale of the year. Order now, wrap it later.
Countdown: Sale ends in [00:00:00]
Why shop now: Delivered before Christmas · Free returns till 15 Jan · Free gift wrap
FAQ: Will it arrive before Christmas? Order by 19 Dec for standard delivery…
Example only. Your answer will differ depending on your details and the AI tool.
SMS and WhatsApp sale messages
Messaging
Write 6 short SMS/WhatsApp messages for our [Black Friday / Boxing Day] sale at [brand], offer [offer], link [link]: early access, sale live, mid-sale reminder, bestseller nudge, last 6 hours and a thank-you. Each under 160 characters, with no more than one emoji and an opt-out line where required.
See example output
Filled in with A clothing brand, 30% off
-
VIP early access: 30% off everything starts NOW for you. Shop before everyone else: [link] Reply STOP to opt out
-
It’s live! 30% off sitewide this Black Friday 🛍️ [link]
…
-
Final 6 hours: 30% off ends at midnight. [link]
Example only. Your answer will differ depending on your details and the AI tool.
Boxing Day clearance social posts
Social
Write social posts for a Boxing Day clearance sale at [business] (26 December onwards). Offer: [offer]. Include: 1 announcement post, 3 story frames (Christmas is over, the sale is on, last sizes left), 1 reel idea (e.g. "what's left after Christmas" haul), and 1 "January sale extended" post. Light, post-Christmas tone.
See example output
Filled in with A homeware shop, up to 60% off
Announcement
Christmas is done, the sale has begun 🎁 Up to 60% off homeware from 26 Dec, while stocks last.
Stories
- “Leftover turkey? Leftover stock.” 😅
- “UP TO 60% OFF. Starts now.”
- “Last few left 👀” (product slider)
Reel idea: “What’s left in the warehouse after Christmas” walk-through with prices on screen
Example only. Your answer will differ depending on your details and the AI tool.
Product descriptions for gift season
Web copy
Rewrite these product descriptions for the holiday season. For each: a gift-focused headline, 2–3 short benefit lines, who it's the perfect gift for, and a line about gift wrapping or delivery before Christmas. Keep each under 80 words and keep all product facts unchanged.
[paste product names and current descriptions]
See example output
Filled in with A leather wallet
The wallet he’ll actually use for 10 years
- Full-grain leather that gets better with age
- Slim enough for a front pocket, with 8 card slots
- RFID-blocking for peace of mind
Perfect for: dads, brothers and the man who has everything.
🎁 Free gift box. Order by 19 Dec for Christmas delivery.
Example only. Your answer will differ depending on your details and the AI tool.
Post-sale review and January plan
Planning
Here are our holiday sale results:
[paste: revenue, orders, AOV, best-selling products, channel performance, ad spend]
Explain what worked and what didn't in plain English, compare it with [last year's results if any], and suggest a January plan to keep new customers buying (welcome flow, a loyalty offer, a re-engagement email) with 3 specific next steps.
See example output
Filled in with Revenue ₹6.2L, 410 orders, 38% new customers
In short: strong sale, mostly driven by email (52% of revenue). Meta ads brought new customers but at ₹480 each.
What worked: the early-access list, and the Buy 2 Get 1 bundle (AOV up 34%).
What didn’t: TikTok ads (spend with almost no sales).
January plan
- Welcome flow for the 156 new customers with a care guide + 10% off their 2nd order
- A “New Year refill” campaign on 8 Jan
- Pause TikTok and move that budget to email growth
Example only. Your answer will differ depending on your details and the AI tool.
Getting better results
Decide the offer before writing anything. A bundle or gift with purchase often protects margin better than a straight discount. The first prompt helps you compare options.
Build an early-access list. Shoppers who sign up before the sale convert best. Start teasing 5–7 days before.
Put Christmas delivery cut-offs everywhere. From Black Friday to mid-December, “arrives before Christmas” is often the biggest selling point.
Boxing Day is a different mood. People are relaxed and browsing. Lean into clearance, self-treats and “spend your gift cards”.